Mission

To grow our global presence through continuous product innovation, effective marketing strategies and distribution network in order to serve our customers, employees and shareholders through good value products, job creations and enhance value of the company.

Overview

AUSSINO is a USA fashion global brand that is synonymous with soft home furnishings and known globally for its range of home fashion products. An internationally recognized name, our merchandise is available through more than 8000 retail points of sales worldwide in the USA, Europe, Canada, Australia, New Zealand, China, Hong Kong, Korea, Singapore, Malaysia, Brunei, Saudi Arabia, Indonesia, Thailand, Philippines, Vietnam, Mauritius, Myanmar, Maldives etc. In addition to soft home furnishings products, AUSSINO also distributes ladies' fashion apparel under the brand of SINO LONDON and the up market luxury men and ladies fashion apparel, HARDY AMIES, under a joint venture with Hardy Amies plc, London, England.

Design Culture

AUSSINO is a knowledge-based group that is involved in the design, product development, marketing, distribution and retailing of AUSSINO home fashion products and accessories and SINO LONDON ladies’ fashion apparel.

AUSSINO continues to keep abreast of fashion trends with an established number of in-house designers. These fashion teams are based in New York, London, Melbourne, Shanghai, Singapore and Malaysia. All new AUSSINO and SINO LONDON collections are coordinated and manufactured in our network of 38 factories, coupled with products imported from Europe and U.S.A.

As AUSSINO product lines evolve to include new brands and product extensions, we ensure that our customers are continuously provided with high quality products. All AUSSINO products must meet our strict quality criteria, which are in-line with international standards.

Vision & Concept

Mission & Vision

To continue growing our global presence through continuous product innovation, effective marketing strategies and extensive distribution network.

AUSSINO Concept

AUSSINO is a symbol of Home Fashion. The elegantly attractive AUSSINO outlet is to be found in the town's most prime location, in the vicinity of top-international brands. AUSSINo is indeed a lifestyle retailer. With the variety of products, colours and designs we have to offer, we are changing the way our customers shop. Traditionally, customers would go to departmental stores for bedlinen. But these days, more and more shoppers are heading to home fashion stores like AUSSINO where they know they have more selections and greater variety to choose from.

Retailers

USA & Canada

In the USA and Canada, major retail chains like JC Penneys, IKEA USA, Bed Bath & Beyond, Sears, Fortunoffs, Luxury Linen, Sears Canada, Wal-Mart Canada and Hudson Bay, carry AUSSINO designed products. Such extensive operations are supported by a showroom and office on 5th Avenue, New York and two distribution warehouses - one in New Jersey to cater to the East Coast, and one in Los Angeles, to cover the West Coast.

Europe

AUSSINO distributor in Romania has opened four Aussino retail outlets and is growing steadily. Our distributor retail store in Russia is progressing well. We have appointed sales agent in Spain. Another AUSSINO distributor is looking into opening stores in Croatia and Sweden. SINO Fashions (London) Ltd., London, England manages the quality and design of SINO LONDON brand globally.

Australia

In Australia, our showroom and office is located in Melbourne, Australia, with our warehouse facilities situated in Perth, Western Australia. The warehouse is fully equipped with EDI capabilities which link us directly to our major customers such as David Jones, Myer, Adairs, Freedom, Harvey Norman, Fantastic Furniture etc. AUSSINO controlling joint venture company, Doppio Fashion Group Pty Ltd, wholesales and retails up market imported European ladies fashion apparel brands through Doppio multi brands stores located throughout Australia. DOPPIO also wholesales to retailers across Australia through more than 200 retail points of sales. SINO LONDON wholesales to retailers across Australia through more than 300 retail points of sales.

Asia

In Singapore, Malaysia, Korea, Hong Kong, Brunei, Indonesia, Thailand, Philippines Mauritius, Myanmar, Maldives and Vietnam, AUSSINO home furnishings are retailed through more than 87 retail outlets. Retail distribution in Asia is growing steadily with more stores to open soon. SINO LONDON retail stores are operating in Singapore and Malaysia.

China

AUSSINO is currently retailing home fashion products in over 400 retail stores throughout China's 31 provinces, and SINO LONDON ladies' fashion apparel in over 140 retail stores in 26 of China's provinces, with more stores to open soon. AUSSINO’s joint venture with Hardy Amies plc, London, England to form Hardy Amies China will retail up market men and ladies luxury brand, HARDY AMIES, in China. The first two stand-alone luxury brand stores will open in Shanghai and Beijing soon.

Middle East

Our AUSSINO distributor in Saudi Arabia is expanding rapidly. Within 2 years, we have more than eight stand-alone stores operating successfully in Jedah, Mecca and Riyadh, with additional stores expected to open soon. Further discussions with the other countries in the Middle East are in progress.

Office Location